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Brian Primack, M.D., Ph.D.
Associate Professor of Medicine and Pediatrics
University of Pittsburgh School of Medicine
bprimack@pitt.edu
2006-2009 Cohort
Project Title: “Media Literacy to Prevent Adolescent Smoking”





About the Project:

This project aimed to evaluate a school-based anti-tobacco media literacy curriculum.

Biosketch:

Brian Primack, M.D., Ph.D. is Associate Professor of Medicine and Pediatrics at the University of Pittsburgh School of Medicine. After graduating Yale University magna cum laude in 1991 with degrees in English literature and mathematics, Dr. Primack spent 4 years teaching adolescents and studying human development for his master’s degree, which he received from Harvard University. He subsequently graduated first in his class from Emory Medical School and trained in Family Medicine at UPMC Saint Margaret’s Hospital in Pittsburgh, and received his M.S. and Ph.D. in Clinical and Translational Science from the University of Pittsburgh.

Now on the Pitt medical school faculty, Dr. Primack combines his interests in education, human development, and medicine by researching the effect of the mass media messages on health. Specifically, he focuses on the use of media literacy education in preventing adolescent smoking, underage drinking, and other harmful adolescent health behaviors. His Physician Faculty Scholars Program project was entitled “Media Literacy to Prevent Adolescent Smoking.”

Dr. Primack is the recipient of the New Investigator of the Year Award from the Society of Adolescent Health and Medicine (2006) and the Top Early Career Investigator Award from the Society of Behavioral Medicine (2010).

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